Module 2: Keywords Research
2.1: Find the best keywords for your SEO campaign
If you sell, say, Yoga Blocks, then enter this keyword in the semrush search bar and select your target country.
Semrush will give you a list of relevant keywords in your niche (also the related keywords) with search volume. It will look something like this.
Search volume is very important as it gives you a good idea of the popularity of the keyword.
Click on “View full report” to see full list of keywords. Now you’ll see full list of keywords, search volume and KD (Keywords difficulty). KD tells us how difficult it is going to be to rank for that keyword in the form of percentage. Bear in mind, 0% is the easiest and 100% the most difficult. High percentage means high competition.
Select keywords that have decent search volume, yet not too high in competition.
Remember, what we are doing here is trying to pick a couple of good keywords for each of your important service pages or product pages on your website.
2.2: Make a Spreadsheet
In a spreadsheet, write down the finalised keywords (aka “target keywords”) next to each URL (URL of every important page on your site).
Example- My own spreadsheet of URLs of important pages and target keywords look something like this-
I want to optimise my SEO services page (see above) for KW1 and KW2 (target keywords) so kept them in this sheet above for records.
Remember, maintaining these kind of documents is very important in SEO, otherwise your whole SEO process will go haywire and you won’t have any idea about what you are doing. I learnt this the hard way, so I’m giving you sample screenshots of all these documents, so you can maintain them properly. Do not ignore this step!
2.3: Other Keywords Research Methods
As keyword research is very important, do not just depend on SEMrush, try other methods too before finalising target keywords for your pages. Below are some alternate methods, equally powerful-
- Think about what your target users might be searching for, and enter those keywords in Google. You’ll see your competitors’ results in search results. Notice what keywords they are targeting.
- Use Google auto-suggest. Have you noticed when you start typing something in Google search bar, Google gives you auto suggestions? Well, that’s because they are the popular search queries and hence Google adds them to auto suggest. Take ideas from auto-suggest. Example– When I was typing this keyword (below), Google suggested me other popular searches:
- Google also give you Related Searches ideas below search results. For example, when I searched “best shoes shop New York”, Google suggested me this after the search listings-
Take keywords ideas from these related searches.
Note down all of the keywords you found from above methods- To select best keywords our of this list- Put them in semrush to see their competition and search volume. As mentioned earlier, select the keywords with decent search volume and low to medium competition.
If it is very competitive industry, going with low competition keywords is not a bad idea. It is better to rank for something rather than nothing.
Finalise two keywords for each web page and add them to a spreadsheet like this
This means, you’ll have finalised the target keywords (KW 1 and KW 2) for each important page on your site.
This also concludes the research part. We have analysed the website and found the best keywords for each important page. Also, we’ve made a record of them in a spreadsheet for future reference. Keep it safe as we will need this info multiple times in on-page and off-page SEO.
Now, let’s move on the On-Page SEO (Optimising your website for search engines).
On Page SEO Explained
Before proceeding on “optimising a page on your website for SEO”, you should understand the basic elements of a web page; which is basically the things that are part of your web page, because we’ll be optimising them all for search engines.
Don’t worry, it’s pretty simple! Maybe you already know most of it. I have made this little piece of art to help you understand a web page and its ingredients. Checkout every single one of the elements of this web page carefully, and do your best to remember the terms I’ve used, as I’ll be using them frequently .
Above is a typical web page structure with all the following elements in it.
- Title tag– HTML tag used to define the text in the top line of a Web browser. Usually you may have multiple tabs opened at a time, the text you see inside those tabs just above URL is called “title tags” as shown in the picture above.
- URL– the address of a World Wide Web page. In this picture, https://facebook.com is URL.
- Image title and ALT– Every image on a web page has a title (name of the image file) and ALT tag (you can call it second name). Search engines can’t crawl an image, but they can read title and ALT.
- Text is any text on the web page.
- H1 is heading of the page and footer is usually the end of the web page.
Now, that you have an idea of a web page, let’s start optimising the pages on your website.